{"id":1511,"date":"2020-11-03T12:10:39","date_gmt":"2020-11-03T12:10:39","guid":{"rendered":"https:\/\/tghd.flipside-staging.com\/?p=1511"},"modified":"2023-02-28T16:35:45","modified_gmt":"2023-02-28T16:35:45","slug":"why-we-need-mass-reformulation-of-breakfast-cereals","status":"publish","type":"post","link":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals","title":{"rendered":"Why we need mass reformulation of breakfast cereals"},"content":{"rendered":"<p class=\"\">Most breakfast cereals are too high in sugar and low in fibre for children, according to WHO (World Health Organisation) guidelines, and the European Commission is calling for mass reformulation.<\/p>\n<p class=\"\">Researchers looked at over 2,600 products (including 721 cereals) sold across 20 countries in the EU and found that 63% and 44% don&#8217;t meet the sugar and fibre levels, respectively, set out by WHO Europe for marketing to children &#8211; despite often being thought of as a &#8216;healthy&#8217; option for our kids.<\/p>\n<p class=\"\">With a whopping 1.3 million tonnes of breakfast cereals being sold in just 1 year, I&#8217;m a strong believer that food companies have a responsibility to make our food products better nutritionally.<\/p>\n<p class=\"\">Yes, it might take a little more effort to make it work without stuffing in the added sugars and added salt&#8230; but it IS possible to make health and taste align!<\/p>\n<p class=\"\">That&#8217;s exactly why I wanted to create <a href=\"http:\/\/bioandme.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio&amp;Me<\/strong><\/a> so I could provide truly better options packed with plant-based goodness &#8211; with no added sugar or added salt &#8211; without compromising on taste.<\/p>\n<p class=\"\">I&#8217;m so passionate about making changes in the food industry, especially as we know access and convenience is key to making healthier choices. We&#8217;re working hard to make it even easier and if you&#8217;re an online shopper, you can get Bio &amp; Me at <a href=\"https:\/\/bioandme.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">bioandme.co.uk <\/a>\u00a0and Amazon.co.uk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most breakfast cereals are too high in sugar and low in fibre for children, according to WHO (World Health Organisation) guidelines, and the European Commission is calling for mass reformulation. Researchers looked at over 2,600 products (including 721 cereals) sold across 20 countries in the EU and found that 63% and 44% don&#8217;t meet the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-or-nutrition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why we need mass reformulation of breakfast cereals | The Gut Health Doctor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why we need mass reformulation of breakfast cereals | The Gut Health Doctor\" \/>\n<meta property=\"og:description\" content=\"Most breakfast cereals are too high in sugar and low in fibre for children, according to WHO (World Health Organisation) guidelines, and the European Commission is calling for mass reformulation. Researchers looked at over 2,600 products (including 721 cereals) sold across 20 countries in the EU and found that 63% and 44% don&#8217;t meet the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals\" \/>\n<meta property=\"og:site_name\" content=\"The Gut Health Doctor\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T12:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T16:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"665\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shirley Clinic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shirley Clinic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals\",\"url\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals\",\"name\":\"Why we need mass reformulation of breakfast cereals | The Gut Health Doctor\",\"isPartOf\":{\"@id\":\"https:\/\/www.theguthealthdoctor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png\",\"datePublished\":\"2020-11-03T12:10:39+00:00\",\"dateModified\":\"2023-02-28T16:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/ae103084a790026b64e164c8916c48c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage\",\"url\":\"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png\",\"contentUrl\":\"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png\",\"width\":665,\"height\":450,\"caption\":\"Bowl of yogurt with granola and one fresh strawberry halved\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theguthealthdoctor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why we need mass reformulation of breakfast cereals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/#website\",\"url\":\"https:\/\/www.theguthealthdoctor.com\/\",\"name\":\"The Gut Health Doctor\",\"description\":\"Transform your gut, transform your life\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theguthealthdoctor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/ae103084a790026b64e164c8916c48c6\",\"name\":\"Shirley Clinic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed0bacfe4bac7b93b8f8a90e47e1520b6b2ac3debc49e9450237110298823c03?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed0bacfe4bac7b93b8f8a90e47e1520b6b2ac3debc49e9450237110298823c03?s=96&d=mm&r=g\",\"caption\":\"Shirley Clinic\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why we need mass reformulation of breakfast cereals | The Gut Health Doctor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals","og_locale":"en_GB","og_type":"article","og_title":"Why we need mass reformulation of breakfast cereals | The Gut Health Doctor","og_description":"Most breakfast cereals are too high in sugar and low in fibre for children, according to WHO (World Health Organisation) guidelines, and the European Commission is calling for mass reformulation. Researchers looked at over 2,600 products (including 721 cereals) sold across 20 countries in the EU and found that 63% and 44% don&#8217;t meet the...","og_url":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals","og_site_name":"The Gut Health Doctor","article_published_time":"2020-11-03T12:10:39+00:00","article_modified_time":"2023-02-28T16:35:45+00:00","og_image":[{"width":665,"height":450,"url":"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png","type":"image\/png"}],"author":"Shirley Clinic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shirley Clinic","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals","url":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals","name":"Why we need mass reformulation of breakfast cereals | The Gut Health Doctor","isPartOf":{"@id":"https:\/\/www.theguthealthdoctor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage"},"image":{"@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage"},"thumbnailUrl":"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png","datePublished":"2020-11-03T12:10:39+00:00","dateModified":"2023-02-28T16:35:45+00:00","author":{"@id":"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/ae103084a790026b64e164c8916c48c6"},"breadcrumb":{"@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#primaryimage","url":"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png","contentUrl":"https:\/\/www.theguthealthdoctor.com\/wp-content\/uploads\/2020\/09\/image-1-1.png","width":665,"height":450,"caption":"Bowl of yogurt with granola and one fresh strawberry halved"},{"@type":"BreadcrumbList","@id":"https:\/\/www.theguthealthdoctor.com\/why-we-need-mass-reformulation-of-breakfast-cereals#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theguthealthdoctor.com\/"},{"@type":"ListItem","position":2,"name":"Why we need mass reformulation of breakfast cereals"}]},{"@type":"WebSite","@id":"https:\/\/www.theguthealthdoctor.com\/#website","url":"https:\/\/www.theguthealthdoctor.com\/","name":"The Gut Health Doctor","description":"Transform your gut, transform your life","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theguthealthdoctor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/ae103084a790026b64e164c8916c48c6","name":"Shirley Clinic","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theguthealthdoctor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ed0bacfe4bac7b93b8f8a90e47e1520b6b2ac3debc49e9450237110298823c03?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed0bacfe4bac7b93b8f8a90e47e1520b6b2ac3debc49e9450237110298823c03?s=96&d=mm&r=g","caption":"Shirley Clinic"}}]}},"_links":{"self":[{"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/posts\/1511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/comments?post=1511"}],"version-history":[{"count":0,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/posts\/1511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/media\/379"}],"wp:attachment":[{"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/media?parent=1511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/categories?post=1511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theguthealthdoctor.com\/wp-json\/wp\/v2\/tags?post=1511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}