{"id":1650,"date":"2020-11-04T13:34:36","date_gmt":"2020-11-04T13:34:36","guid":{"rendered":"https:\/\/tghd.flipside-staging.com\/?p=1650"},"modified":"2023-09-14T10:00:22","modified_gmt":"2023-09-14T09:00:22","slug":"probiotics-in-cereals-why-its-just-a-gimmick","status":"publish","type":"post","link":"https:\/\/www.theguthealthdoctor.com\/probiotics-in-cereals-why-its-just-a-gimmick","title":{"rendered":"&#8216;PRObiotics&#8217; in cereals: why it&#8217;s just a gimmick"},"content":{"rendered":"<p class=\"\">&#8220;Why aren&#8217;t there probiotics in <a href=\"https:\/\/bioandme.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio&amp;Me<\/strong> <\/a>granola if it&#8217;s &#8216;good for your gut*&#8221;<\/p>\n<p class=\"\"><strong>Here&#8217;s why<\/strong><\/p>\n<p class=\"\">Despite some cereal products coming out saying they contain &#8216;PRObiotics&#8217; (live cultures) sadly there are a few reasons why this is a total gimmick. It&#8217;s pretty infuriating seeing such misleading claims!<\/p>\n<ul>\n<li>In Europe, EFSA (European Food Safety Authority) has actually banned the use of the word &#8216;probiotics&#8217; on food products to prevent companies using unapproved health claims and misleading the public.<\/li>\n<li>Probiotic strains are very specific, as each strain does different things. Having a random probiotic in a cereal simply hasn&#8217;t been shown to help when looking at gut health benefits, even if it does \u2018survive\u2019 the acidic stomach.<\/li>\n<li>The money spent on putting these &#8216;probiotics&#8217; into cereal products will usually mean compromising on quality for the rest of the ingredients, so they can still get the lower price point.<\/li>\n<li>To help the bacteria survive in an &#8216;artificial&#8217; environment like cereal they often need to add in other things such as saturated fat, added sugars and food additive emulsifiers&#8230;. which somewhat contradicts the gut health goal.<\/li>\n<\/ul>\n<p class=\"\">That&#8217;s not to say these, or any foods, are &#8216;bad&#8217; (no labels here!) &#8211; but please don&#8217;t eat them thinking they&#8217;re doing wonders for your gut health.<\/p>\n<p class=\"\">Instead of the fads, I&#8217;m packing <a href=\"https:\/\/www.bioandme.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio&amp;Me <\/strong><\/a>with 15 different plant-based ingredients, focussing on the goodness of a wide range of fibres and PREbiotics* (food that feeds our beneficial gut microbes) that your guts &#8211; and tastebuds &#8211; will love.<\/p>\n<p class=\"\"><em>*Bio&amp;Me contains chicory inulin which contributes to normal bowel function by increasing stool frequency. Essentially, it helps you poop more regularly.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why aren&#8217;t there probiotics in Bio&amp;Me granola if it&#8217;s &#8216;good for your gut*&#8221; Here&#8217;s why Despite some cereal products coming out saying they contain &#8216;PRObiotics&#8217; (live cultures) sadly there are a few reasons why this is a total gimmick. It&#8217;s pretty infuriating seeing such misleading claims! In Europe, EFSA (European Food Safety Authority) has actually&#8230;<\/p>\n","protected":false},"author":6,"featured_media":993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,30],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-or-nutrition","category-myth-busting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;PRObiotics&#039; in cereals: why it&#039;s just a gimmick | The Gut Health Doctor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theguthealthdoctor.com\/probiotics-in-cereals-why-its-just-a-gimmick\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;PRObiotics&#039; in cereals: why it&#039;s just a gimmick | The Gut Health Doctor\" \/>\n<meta property=\"og:description\" content=\"&#8220;Why aren&#8217;t there probiotics in Bio&amp;Me granola if it&#8217;s &#8216;good for your gut*&#8221; Here&#8217;s why Despite some cereal products coming out saying they contain &#8216;PRObiotics&#8217; (live cultures) sadly there are a few reasons why this is a total gimmick. 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